Pricing
How we price hotel audits
Priced per audit area, with the scope fixed in writing before any work begins. No published sticker price — because the right scope for one property is not the right scope for another.
How digital audit pricing works
In one line
One audit area is one unit of work — agreed, written down and priced before anything starts.
The model
Fixed fee per area, scope fixed before work begins
What you are actually buying
A digital audit is priced per audit area against a scope fixed before work begins. You tell us which surfaces matter — website and booking flow, SEO and local, OTA listings, rate parity, reputation, distribution — we write down exactly what each area covers, and the fee follows that list. Nothing starts until the scope is agreed in writing, and you can see the areas on our hotel audit services page.
Because the fee follows the scope, we do not publish a single price. A one-area review of a homestay and a full footprint review across a small group are different pieces of work, and a sticker price would misrepresent both. Our hotel audit cost guide explains the same pricing logic for every category of hotel audit.
What moves the price
- How many audit areas are in scope
- How many properties, and which markets or channels are covered
- Depth within each area — a spot check versus a matched-condition review
- On-site time, where a scope genuinely requires it
- Multi-property calibration, so scores stay comparable across locations
These are the same variables that move the price of any audit category — travel and auditor days dominate field work, while area count and depth dominate remote digital work. Once the scope is written and the fee is fixed, the number you approve is the number you pay.
Four ways a scope gets shaped
Tiers describe the shape of the work, not a price list. Which one fits depends on the decisions you need the audit to inform.
| Scope tier | What's included | Ideal for | How the fee is set |
|---|---|---|---|
| Single-area audit | One audit area — for example rate parity, SEO or your Google Business Profile — checked against its fixed checklist with evidence | A property with one clear problem to solve and a decision that depends on it | One area at the depth agreed in the written scope |
| Multi-area audit | Two or more areas — website, listings, parity, reputation — scored together and prioritised as one report | Hotels that want a cross-channel view instead of a single answer | Priced per area, listed explicitly in the scope |
| Full digital audit | The whole guest-facing footprint: website, SEO and local, OTA listings, rate parity, reputation, social and distribution | A property preparing a rebuild, entering a new market, or reviewing an agency | Every area scoped, priced and scheduled together before work begins |
| Multi-property group | The same instrument across locations, with a calibration step so scores mean the same thing everywhere | Groups and small chains that need a comparable view across properties | Per property, plus the calibration work single-property audits do not need |
What is always included
- Prioritised report, scored by impact and effort
- Evidence behind every finding — location, screenshot, reason
- Walkthrough call to agree the order of work
- Written scope with exclusions, agreed before anything starts
- Fixed fee with a fixed delivery date
- A sample report to review before you commit
Not sure what finished delivery looks like? The sample audit report shows the real structure.
How to get one
- 1
Scoping call
A short conversation about your property, the decisions you need to make and which areas are in play. We look at your public presence first, so the call starts informed.
- 2
Written scope
A document listing what is in, what is out, what your team must supply and when delivery lands. Exclusions are written down, not implied.
- 3
Fixed fee
One number for the agreed scope, fixed before work starts. If you change the scope later, we re-quote it as a change rather than letting the original fee drift.
Why a digital audit is priced differently
The four types
- Financial & internal-control — statutory scope
- Operational & SOP — per property, site visit
- Hygiene & mystery guest — per visit
- Digital — fixed fee per audit area
Four audit types, four pricing logics
The phrase hotel audit covers four unrelated services. A statutory financial audit is priced on turnover, entity count and the scope the statute requires, by a firm governed by professional norms. An operational or SOP audit is priced per property, usually with travel and an overnight stay added. A hygiene or mystery-guest inspection is priced per visit against a defined checklist.
A digital audit — website, SEO, OTA listings, rate parity, reputation, distribution — is the fourth category: remote-first, priced per audit area, scoped before work begins. Because the categories barely overlap, a quote that looks cheap against another may simply be quoting less work. Compare like with like, or do not compare at all — our hotel audit cost guide walks through all four pricing logics in full, and our hotel audit services page shows how areas are scoped per property.
Questions worth asking every provider
- What is explicitly excluded from the written scope?
- What do the delivered report and walkthrough include?
- Is verification after fixes part of the fee?
- Who else does the provider sell to, or take commission from?
- What must your team provide, and by precisely when?
Written answers to those five questions make two proposals comparable faster than another round of calls. Providers who answer plainly are usually the ones whose scopes you can trust when the delivery date arrives.
Pricing questions
Do you publish fixed prices?
No. Digital audits are priced per audit area against a scope fixed before work begins, so the fee follows the work your property actually needs. A single published number would misrepresent both the smallest and the largest engagements. Our hotel audit cost guide explains why the same logic applies across every audit category.
What makes one audit cost more than another?
Five variables do most of the work: how many audit areas are in scope, how many properties and markets are covered, the depth applied within each area, whether on-site time is needed, and whether multi-property calibration is required. Depth matters as much as area count — a spot comparison on three dates costs less than a matched-condition review across channels and festive windows. Ask for the method behind each area, not only the label.
Is the fee fixed once you quote?
Yes. You receive a written scope with exclusions and a fixed fee before work begins, so the number you approve is the number you pay. If you ask to add properties or areas mid-project, that is a scope change and we quote it separately. Open-ended day rates are not how this work is sold.
Is the walkthrough call included in the fee?
Yes. Every scope we quote includes a walkthrough session where the report is taken through in priority order and next steps are agreed with your team. It is the step that turns findings into sequenced action, so leaving it out would make the report far easier to file and forget. You can see the delivered format in the sample audit report.
Why is there no free audit?
We do not sell channel managers, booking engines, media or software, so an audit earns nothing except the audit fee. A free audit from a provider paid by what happens next is a sales call with a PDF attached, and its findings will reflect that structure. An initial review of your public presence happens before we quote, at no cost, with no obligation to proceed.
How do we compare your quote with another provider?
Ask every provider for the same three things: a written scope with exclusions, a sample report, and a fixed fee. Without those you are comparing adjectives rather than prices, because two proposals that both say digital audit can differ by days of work once you read the annexures. The cost guide lists the full set of questions worth asking before you sign.
Get a scope, then a fixed fee
Tell us about your property and we reply with a short plan and a written scope — no obligation to proceed.