Hotel digital audit platform
Find what is costing your hoteldirect bookings.
One audit across your website, SEO, OTA listings, rate parity, direct bookings and reputation — scored, prioritised and explained in plain English.
- Areas audited
- 6
- Fixed checklist
- 120+
- Report turnaround
- 7 days
The whole guest-facing journey, not one channel
Guests find you on Google, compare you on an OTA, check reviews and photos, then decide whether to book direct. A hotel digital audit reviews that entire path and tells you where it breaks.
Website & booking flow
Speed, mobile usability and the path from landing page to confirmed booking.
Explore02SEO & search visibility
Technical health, content and local search — why you are invisible for real searches.
Explore03OTA listings & distribution
Listing quality, room mapping, policies and how your channel mix is working.
Explore04Rate parity & pricing
Whether your best rate is showing somewhere it should not, compared like-for-like.
Explore05Reputation & reviews
Review themes, response quality and how your reputation reads to a new guest.
Explore06Google Business Profile & local
Profile completeness, map presence and consistency across the web.
ExploreFocused audits, or the full picture
Commission a single audit to answer one question, or the full digital audit to see everything at once.
Hotel digital audit
A hotel digital audit of your website, SEO, OTA listings, rate parity, direct bookings and reputation — scored, prioritised and explained in plain English.
View auditHotel website audit
A hotel website audit covering speed, mobile usability, SEO, content and the booking journey — with a prioritised list of fixes that protect direct bookings.
View auditHotel OTA audit
An OTA listing audit for hotels that checks content, photos, room mapping, policies and consistency across Booking.com, Agoda, Expedia, MakeMyTrip and more.
View auditHotel rate parity audit
A hotel rate parity audit comparing your direct and OTA rates like-for-like — separating genuine gaps from legitimate differences and the fixes that matter.
View auditHotel direct booking audit
A hotel direct booking audit that maps the journey from landing page to completed reservation and finds the friction costing you commission-free bookings.
View auditHotel SEO audit
A hotel SEO audit covering technical health, content, local search and structured data — with a prioritised plan to improve visibility for your property.
View auditHotel Google Business Profile audit
A hotel Google Business Profile audit covering categories, photos, reviews, questions and listing consistency to improve your hotel's local map visibility.
View auditHotel online reputation audit
A hotel online reputation audit reviewing review themes, ratings, response quality and consistency across Google, TripAdvisor and the OTAs you sell through.
View auditA clear process, a usable report
No black boxes and no 80-page PDFs you will never read. Findings are scored, evidenced and ordered so your team knows what to do first.
01
Scope & access
We agree the properties, markets and channels, then request only the read-only access we need.
02
Independent review
Every area is checked against a fixed checklist and recorded with evidence.
03
Prioritised report
Findings are scored and ordered by impact and effort — not dumped into a spreadsheet.
04
Walkthrough
A call to walk through the report and agree a practical next-step list.
Built for the hotels that own their growth
Whether you run one property or a small group, the audit meets you where you are and respects your budget.
- Independent hotels
- Boutique hotels
- Resorts
- Homestays & B&Bs
- Serviced apartments
- Small hotel groups
What we will not do
Trust is built by being straight about the limits of an audit.
- We do not promise first-page rankings or worldwide positions.
- We do not guarantee occupancy or revenue outcomes.
- We do not claim an OTA, booking-engine or management affiliation we do not have.
- We do not pad reports with findings that do not affect bookings.
Start with a practical checklist
Free, hospitality-specific guides you can use before you commission anything.
Hotel audit checklist
A practical hotel audit checklist covering website, SEO, OTA listings, rate parity, direct bookings and reputation. Use it yourself or see a full audit.
Read guideHotel audit report
See exactly what a hotel audit report includes — the structure, the scoring, the findings and the prioritised action list — before you commission an audit.
Read guideHotel SEO checklist
A practical hotel SEO checklist covering technical health, on-page content, keyword research and local search signals for independent hotels and resorts.
Read guideHow to increase direct bookings for hotels
A practical guide to increasing hotel direct bookings — website, booking engine, retention and a channel balance that keeps OTAs useful rather than dominant.
Read guideHow to check hotel rate parity
A practical guide to checking hotel rate parity — how to compare direct and OTA rates like-for-like, why prices differ, and what to do about genuine gaps.
Read guideLocal SEO for hotels
A practical guide to local SEO for hotels — Google Business Profile, maps visibility, local content and consistency, without promising a specific ranking.
Read guideQuestions hoteliers ask us
What is a hotel digital audit?
It is a structured review of every digital surface a guest sees before booking — your website and booking flow, search visibility, OTA listings, rate presentation, reviews and reputation — producing a scored, prioritised report.
Is this only for large hotels?
No. We work with independent hotels, boutique properties, resorts, homestays and small groups. Scopes are sized to the property.
Do you guarantee more bookings?
No. We do not guarantee rankings, occupancy or revenue. We find and prioritise the digital issues that stand between you and more direct bookings, and explain each one.
How do I get started?
Request an audit using the form. We reply with a short plan and a scope that fits your property, with no obligation.
Are you an OTA or a booking-engine company?
No. Audit My Hotel is independent and not affiliated with any OTA, booking engine or channel manager. We audit and advise.